Video production · Ads, reels and product shoots

Video ads and reels that make people stop scrolling

Kalpyx produces video ads, reels, product shoots and brand films for D2C brands across India. Our founder's videos have crossed 250 million views, and every video we make is built to perform on Instagram, YouTube and Meta ads.

250M+ views producedCreatives in days, not weeksBuilt for ads and reels

Content that sells has to be made for the feed

A beautiful brand film can still fail as an ad. On Instagram and in Meta ads, you have about three seconds to earn attention. We plan every video around a hook, a clear product moment and a reason to buy, then cut versions for reels, stories, feed and YouTube Shorts.

What we produce

Video ads for Meta and YouTube

Problem–solution ads, demos, testimonials, offers and festive campaigns, with several hooks per ad so we can test what works. Built to plug straight into your Meta ads.

Instagram reels and YouTube Shorts

Trend-based reels, product reels, founder videos and series formats for your social media.

Product shoots

Photos and short videos for your website, marketplaces, catalogues and ads. Studio, lifestyle and on-model, depending on the product.

UGC-style ads

Creator-style videos that feel native to the feed. See our UGC ads service.

AI-assisted video

When a shoot is not practical, or you need many versions fast, we produce commercials and product videos with modern AI tools. See AI video ads.

Brand films and documentaries

Longer stories for launches, festivals and your website, like the cinematic and documentary work in our portfolio.

Our production process

  1. Brief. Your product, audience, offer and where the video will run.
  2. Script and hooks. We write the script and 3 to 5 hook options for each ad.
  3. Production. Shoot, creator recording or AI production, depending on the brief and budget.
  4. Edit and versions. Edited with captions and sound, then cut into 9:16, 4:5 and 1:1 versions.
  5. Delivery. Final files in a shared folder, usually within 5 to 10 working days.

Why brands choose Kalpyx for video

  • Proven on the feed. Our founder grew a creator account to 200K+ followers and 300M+ views in about four months, with 10+ videos crossing 10 million views each.
  • Speed. A modern production pipeline means you get fresh creatives every week, not one shoot a quarter.
  • Made for results. We see how every video performs in ads and use that to improve the next one.

Our promises: you own every account, file and video. No markup on your ad spend. A clear report every month. No lock-in after the first 3 months.

Our work

Work from our founder

Commercials, product ads, UGC-style ads and films produced by our founder. Tap any video to watch it in full.

Founder track record. Numbers from Anand Pandey's work across YouTube and Instagram.See all work
Shoot or AI?

When we shoot, and when we use AI

AI video is not right for every brief, and we will tell you when it is not. Most brands end up using both.

We shoot it
  • Your founder, team, store or factory on camera
  • Products that must be held, worn, applied or tasted
  • Real customers and real testimonials
  • Hero brand films where craft carries the brand
We use AI
  • Ads that need many versions faster than a shoot allows
  • Festive and trend campaigns needed in days
  • Cinematic worlds a shoot could never afford
  • One approved video in many languages and formats
Our process

Nothing goes live without your yes

Every month runs through the same six steps. You see and approve each stage before the next one starts, so there are no surprises and no wasted shoots.

  1. 01

    Brief

    You tell us your goal, your audience, your products and your budget. No written brief? We build it with you on the first call.

    You approve: the brief
  2. 02

    Plan

    A 30-day plan: content pillars, posting calendar, ad strategy and budget split.

    You approve: the plan
  3. 03

    Script & look

    Hooks, scripts, references and the look of every video, before anything is shot or generated.

    You approve: scripts and look
  4. 04

    Create

    We shoot, produce and edit. Every piece is checked against your brand before it reaches you.

    You approve: final edits (2 revision rounds)
  5. 05

    Launch

    Posts go live, ads start testing and tracking is checked end to end.

    You approve: go-live checklist
  6. 06

    Report & grow

    Weekly WhatsApp update, monthly report on orders and leads, and next month's plan.

    You approve: next month's plan
FAQ

Frequently asked questions

How much does video ad production cost in India?

Simple reels and edited ads can start from a few thousand rupees each, while a full shoot day with crew, models and locations can cost ₹50,000 to several lakhs. Our monthly packages bundle a fixed number of videos at a predictable cost.

How much does a product shoot cost in India?

Product photography is often priced per image (commonly a few hundred to a few thousand rupees each) or per day. We quote after seeing your product count and style.

How long does video production take?

Most reels and ads are delivered in 5 to 10 working days from an approved script. Larger brand films take 2 to 4 weeks.

Who owns the videos?

You do. Once paid for, the final videos are yours to use in ads, on social media and on your website. Creator usage rights for UGC are agreed upfront.

Do you shoot outside Noida and Delhi NCR?

Yes. We can ship products to our team, shoot at your location, or work with partner creators in other cities.

Can you make videos in Hindi?

Yes. We write and produce in English, Hindi and Hinglish depending on your audience.

Free growth audit

Get a free growth audit of your brand

A 10-minute video review of your Instagram, ads and website, with 3 fixes you can make this week. Free, and yours to keep whether or not you hire us.

Talk to the founder directly

No sales team, no call centre. You speak with Anand, who plans and runs your account.

+91 74590 62950
hello@kalpyx.com

Mon to Sat, 10am to 7pm IST. Based in Noida, working with brands across India.

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