Why most brand pages stay stuck
Most D2C brands we speak with have the same story. The page posts a few product photos, a festival greeting and the odd reel. Reach drops, the team gets busy, and posting stops for weeks. Nobody connects what goes on the page with what runs in ads, so neither works as well as it could.
- No plan. Posts are made the day they go out, so there is no story and no series people come back for.
- No reels engine. Instagram and YouTube reward short video. One reel a month will not move the needle.
- No link to sales. Likes are tracked, but nobody checks which content brings website visits, DMs or orders.
What our social media management includes
1. Strategy and a 30-day content calendar
We start with your audience, your best-selling products and what your competitors are doing well. Then we build a monthly calendar with content pillars: product, proof, education, behind the scenes and trends. You approve the calendar before anything is made.
2. Reels and short-form video
Reels are the core of every plan. Our founder has produced videos with more than 250 million views across YouTube and Instagram, so hooks, pacing and editing are where we are strongest. We script, shoot or produce, edit and caption every reel.
3. Posts, carousels and stories
Designed in your brand style, written in the language your customers use. English, Hindi or Hinglish, depending on who you sell to.
4. Profile makeover
Bio, highlights, link-in-bio, pinned posts and grid. Your profile is often the first thing a new customer checks after seeing an ad, so it has to convert.
5. Community management
We reply to comments and handle common DMs with saved replies you approve. Sales questions are passed to your team on WhatsApp the same day.
6. Creator and influencer collaborations
We find creators who fit your brand and budget, brief them, and turn the best pieces into ads.
How it connects to your ads
This is where Kalpyx is different. The reels that perform best organically become your next Meta ads. The comments and DMs tell us what to say in the next round of creative. One team watches both, so nothing gets lost between a social media agency and an ads agency.
How we work
- Audit (week 1). We review your page, your competitors and your ads.
- Plan (week 1). Content pillars and a 30-day calendar for your approval.
- Create (weeks 2–4). Reels, posts and stories made in batches, so you are always two weeks ahead.
- Report (monthly). Reach, followers, profile visits, website clicks and DMs, with what we will change next month.
Platforms we manage
Instagram and Facebook for almost every brand. YouTube Shorts for brands with a strong video story. LinkedIn for founders who want to build a personal brand alongside the company page.
Our promises: you own every account, file and video. No markup on your ad spend. A clear report every month. No lock-in after the first 3 months.
