Performance marketing is more than buying ads
A campaign is only as good as the three things around it: the creative that stops the scroll, the page that turns a visit into an order, and the tracking that tells the platform who bought. When these sit with different vendors, every problem becomes someone else's fault. Kalpyx owns all three.
Channels we run
Meta ads (Facebook and Instagram)
The main growth engine for most D2C brands. Weekly creative testing, Advantage+ campaigns and retargeting. More on our Meta ads page.
Google Search and Shopping
Capture people already searching for your product or category. Brand search protection, Shopping feeds and Performance Max where it makes sense.
YouTube ads
Short and long video ads for brands with a story to tell, often reusing the reels and ads we already make.
What is included
- Break-even maths first. We calculate your break-even ROAS and target cost per purchase from your margins before spending a rupee.
- Tracking. Pixel, Conversions API, Google Analytics 4 and Google Ads conversion tracking checked and fixed.
- Creative. Video ads, UGC ads and statics produced in-house every month.
- Landing pages. Product page and offer page improvements, built by our web team when needed.
- Budget planning. Including festival and sale seasons like Diwali, when costs rise sharply.
- Reporting. Weekly WhatsApp updates and a monthly profit-focused report.
How we decide where your money goes
- Demand creation. Meta and YouTube introduce your brand to new people with strong creative.
- Demand capture. Google Search and Shopping catch people who search after seeing you.
- Retention. Retargeting, WhatsApp and email bring buyers back for a second order.
The split changes by brand and season. We review it every month with you.
Is this right for you?
Performance marketing works best for brands with a proven product, healthy margins and at least ₹50,000 a month for ads across channels. Newer brands usually get more from our Launch or Content packages first.
Our promises: you own every account, file and video. No markup on your ad spend. A clear report every month. No lock-in after the first 3 months.
