/* Kalpyx — site styles
   Brand world: night-ink bands (from the logo) for hero, CTA and footer; light paper for reading.
   Marigold is the one loud accent; indigo supports links and small details. */
:root{
  --ink:#070A20; --ink-2:#10153A; --ink-3:#1B2150; --on-ink:#FFFFFF; --on-ink-muted:#B9BDD8;
  --paper:#FFFFFF; --paper-2:#F5F6FB; --mist:#ECEEF8; --line:#E2E4F0; --line-ink:#262C5C;
  --text:#0B0E24; --muted:#4F5475; --soft:#6B7090;
  --marigold:#FFB01B; --marigold-deep:#A86A00; --marigold-soft:#FFF3D9;
  --indigo:#2E25C9; --indigo-soft:#E9E8FD; --green:#12875C; --wa:#25D366;
  --f-head:"Outfit",ui-sans-serif,system-ui,-apple-system,"Segoe UI",Arial,sans-serif;
  --f-body:"Manrope",ui-sans-serif,system-ui,-apple-system,"Segoe UI",Arial,sans-serif;
  --r:14px; --r-lg:22px; --max:1180px; --read:720px;
  --gl:max(20px, env(safe-area-inset-left, 0px)); --gr:max(20px, env(safe-area-inset-right, 0px));
  color-scheme:light;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important;animation:none!important}}
body{margin:0;background:var(--paper);color:var(--text);font-family:var(--f-body);font-size:17px;line-height:1.65;-webkit-font-smoothing:antialiased}
img,svg,video{max-width:100%;height:auto;display:block}
a{color:var(--indigo);text-underline-offset:3px}
a:hover{color:var(--ink)}
:focus-visible{outline:3px solid var(--marigold);outline-offset:3px;border-radius:4px}
h1,h2,h3,h4{font-family:var(--f-head);line-height:1.1;letter-spacing:-.02em;margin:0;text-wrap:balance;color:inherit}
h1{font-size:clamp(2.4rem,6vw,4.4rem);font-weight:800}
h2{font-size:clamp(1.8rem,3.8vw,2.8rem);font-weight:800}
h3{font-size:1.3rem;font-weight:700;letter-spacing:-.01em}
h4{font-size:1.05rem;font-weight:700}
p{margin:0}
ul,ol{margin:0;padding-left:1.2em}
.wrap{max-width:var(--max);margin:0 auto;padding-left:var(--gl);padding-right:var(--gr)}
.read{max-width:var(--read)}
.skip{position:absolute;left:-9999px;top:0;background:var(--marigold);color:var(--ink);padding:10px 14px;z-index:100;font-weight:700}
.skip:focus{left:12px;top:12px}
.eyebrow{display:inline-block;font-size:.78rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--marigold-deep)}
.ink .eyebrow{color:var(--marigold)}
.lede{font-size:1.15rem;color:var(--muted);max-width:62ch}
.ink .lede{color:var(--on-ink-muted)}
.hl{color:var(--marigold)}
.mark{background:linear-gradient(transparent 62%, var(--marigold-soft) 62%);padding:0 .08em}

/* Buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5em;font-family:var(--f-head);font-weight:700;font-size:1.02rem;line-height:1;padding:16px 24px;border-radius:999px;text-decoration:none;border:2px solid transparent;cursor:pointer;transition:transform .15s ease, background .15s ease}
.btn:hover{transform:translateY(-1px)}
.btn-primary{background:var(--marigold);color:var(--ink)}
.btn-primary:hover{background:#FFC24D;color:var(--ink)}
.btn-ghost{border-color:currentColor;color:var(--text);background:transparent}
.ink .btn-ghost{color:var(--on-ink)}
.btn-ghost:hover{color:var(--indigo)}
.ink .btn-ghost:hover{color:var(--marigold)}
.btn-wa{background:var(--wa);color:#05361B}
.btn-sm{padding:11px 16px;font-size:.92rem}
.btn-row{display:flex;flex-wrap:wrap;gap:12px;align-items:center}
.arrow::after{content:"→";font-family:var(--f-body)}

/* Header */
.site-header{position:sticky;top:0;z-index:50;background:var(--ink);border-bottom:1px solid var(--line-ink);padding-top:env(safe-area-inset-top,0px)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:20px;height:70px}
.brand img{height:30px;width:auto}
.menu{display:flex;align-items:center;gap:6px;list-style:none;margin:0;padding:0}
.menu > li > a,.menu > li > button{display:block;color:var(--on-ink);text-decoration:none;font-weight:600;font-size:.97rem;padding:10px 12px;border-radius:10px;background:none;border:0;font-family:inherit;cursor:pointer}
.menu > li > a:hover,.menu > li > button:hover,.menu > li > a[aria-current="page"]{color:var(--marigold)}
.has-sub{position:relative}
.has-sub > button::after{content:"";display:inline-block;margin-left:6px;width:7px;height:7px;border-right:2px solid currentColor;border-bottom:2px solid currentColor;transform:translateY(-3px) rotate(45deg)}
.sub{position:absolute;left:0;top:100%;min-width:300px;background:var(--paper);border-radius:var(--r);box-shadow:0 20px 50px rgba(7,10,32,.28);padding:10px;list-style:none;margin:6px 0 0;display:none}
.has-sub:hover .sub,.has-sub:focus-within .sub,.has-sub.open .sub{display:block}
.sub a{display:block;padding:10px 12px;border-radius:10px;color:var(--text);text-decoration:none}
.sub a:hover{background:var(--paper-2);color:var(--indigo)}
.sub a b{display:block;font-family:var(--f-head);font-size:1rem}
.sub a span{display:block;font-size:.85rem;color:var(--soft);line-height:1.4}
.nav-cta{display:flex;align-items:center;gap:10px}
.burger{display:none;background:none;border:0;color:var(--on-ink);width:44px;height:44px;border-radius:10px;cursor:pointer}
.burger span{display:block;width:22px;height:2px;background:currentColor;margin:5px auto;transition:transform .2s}
@media (max-width:980px){
  .burger{display:block}
  .menu-wrap{position:fixed;inset:70px 0 0 0;top:calc(70px + env(safe-area-inset-top,0px));background:var(--ink);padding:16px var(--gr) 40px var(--gl);overflow-y:auto;display:none}
  .menu-wrap.open{display:block}
  .menu{flex-direction:column;align-items:stretch;gap:2px}
  .menu > li > a,.menu > li > button{font-size:1.15rem;padding:14px 8px;width:100%;text-align:left}
  .sub{position:static;display:block;box-shadow:none;background:transparent;padding:0 0 8px 8px;min-width:0}
  .sub a{color:var(--on-ink-muted)}
  .sub a b{color:var(--on-ink)}
  .sub a span{color:var(--on-ink-muted)}
  .sub a:hover{background:var(--ink-2)}
  .has-sub > button::after{display:none}
  .nav-cta .btn{display:none}
  .menu-wrap .mobile-cta{display:flex;margin-top:18px}
}
@media (min-width:981px){.mobile-cta{display:none!important}}

/* Sections */
.section{padding-block:clamp(64px,9vw,112px)}
.section.tight{padding-block:clamp(48px,6vw,72px)}
.ink{background:var(--ink);color:var(--on-ink)}
.ink a:not(.btn){color:var(--marigold)}
.alt{background:var(--paper-2)}
.sec-head{display:grid;gap:14px;margin-bottom:clamp(32px,4vw,52px);max-width:780px}
.sec-head.center{margin-inline:auto;text-align:center;justify-items:center}

/* Hero */
.hero{position:relative;overflow:hidden}
.hero .wrap{padding-block:clamp(56px,8vw,104px) clamp(48px,6vw,80px);display:grid;gap:26px}
.hero h1 .hl{display:inline}
.hero .lede{font-size:clamp(1.1rem,1.6vw,1.3rem)}
.hero-glow{position:absolute;inset:auto -10% -40% auto;width:min(760px,90vw);aspect-ratio:1;border-radius:50%;background:radial-gradient(circle, rgba(255,176,27,.22), rgba(255,176,27,0) 62%);pointer-events:none}
.trust{display:flex;flex-wrap:wrap;gap:8px 18px;color:var(--on-ink-muted);font-size:.92rem}
.trust span::before{content:"✓";color:var(--marigold);margin-right:6px;font-weight:700}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line-ink);border:1px solid var(--line-ink);border-radius:var(--r-lg);overflow:hidden;margin-top:12px}
.stat{background:var(--ink-2);padding:22px 20px;display:grid;gap:4px}
.stat b{font-family:var(--f-head);font-size:clamp(1.7rem,3.2vw,2.5rem);font-weight:800;color:var(--marigold);letter-spacing:-.02em;font-variant-numeric:tabular-nums}
.stat span{color:var(--on-ink-muted);font-size:.9rem;line-height:1.4}
.stats-note{font-size:.82rem;color:var(--on-ink-muted)}
@media (max-width:760px){.stats{grid-template-columns:repeat(2,1fr)}}

/* Page hero (inner pages) */
.page-hero .wrap{padding-block:clamp(40px,6vw,76px) clamp(44px,6vw,72px);display:grid;gap:20px}
.crumbs{font-size:.88rem;color:var(--on-ink-muted)}
.crumbs ol{list-style:none;padding:0;display:flex;flex-wrap:wrap;gap:6px}
.crumbs li+li::before{content:"/";margin-right:6px;opacity:.5}
.crumbs a{color:var(--on-ink-muted)!important;text-decoration:none}
.crumbs a:hover{color:var(--marigold)!important}

/* Grids & cards */
.grid{display:grid;gap:20px}
.g2{grid-template-columns:repeat(2,minmax(0,1fr))}
.g3{grid-template-columns:repeat(3,minmax(0,1fr))}
.g4{grid-template-columns:repeat(4,minmax(0,1fr))}
@media (max-width:980px){.g3,.g4{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:640px){.g2,.g3,.g4{grid-template-columns:1fr}}
.card{background:var(--paper);border:1px solid var(--line);border-radius:var(--r-lg);padding:28px;display:grid;gap:12px;align-content:start;min-width:0}
.alt .card{background:var(--paper)}
.card p{color:var(--muted)}
.card .num{font-family:var(--f-head);font-weight:800;color:var(--marigold-deep);font-size:.95rem;letter-spacing:.06em}
.card-link{text-decoration:none;color:inherit;transition:border-color .15s, transform .15s}
.card-link:hover{border-color:var(--ink);transform:translateY(-2px);color:inherit}
.card-link .more{font-weight:700;color:var(--indigo);margin-top:4px}
.pill{display:inline-block;font-size:.78rem;font-weight:700;padding:5px 10px;border-radius:999px;background:var(--marigold-soft);color:var(--marigold-deep);justify-self:start}
.ink .card{background:var(--ink-2);border-color:var(--line-ink)}
.ink .card p{color:var(--on-ink-muted)}

/* Problem */
.problem{display:grid;grid-template-columns:1.1fr 1fr;gap:clamp(28px,5vw,64px);align-items:center}
@media (max-width:860px){.problem{grid-template-columns:1fr}}
.vendors{display:grid;gap:10px}
.vendor{display:flex;justify-content:space-between;gap:12px;align-items:center;background:var(--paper);border:1px dashed var(--line);border-radius:12px;padding:14px 16px;font-weight:600}
.vendor small{color:var(--soft);font-weight:500}
.vendor.one{border:2px solid var(--ink);background:var(--ink);color:var(--on-ink)}
.vendor.one small{color:var(--marigold)}

/* Loop */
.loop{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;counter-reset:l}
.loop .card{counter-increment:l}
.loop .card h3::before{content:counter(l,decimal-leading-zero) " ";color:var(--marigold-deep);font-size:.9rem;display:block;margin-bottom:6px;letter-spacing:.08em}
@media (max-width:980px){.loop{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:560px){.loop{grid-template-columns:1fr}}

/* Work gallery */
.work-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}
@media (max-width:980px){.work-grid{grid-template-columns:repeat(3,minmax(0,1fr))}}
@media (max-width:640px){.work-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
.work{position:relative;border-radius:var(--r);overflow:hidden;background:var(--ink-2);aspect-ratio:9/14;text-decoration:none;color:var(--on-ink);display:block;isolation:isolate}
.work img{width:100%;height:100%;object-fit:cover;transition:transform .4s ease}
.work:hover img{transform:scale(1.04)}
.work::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg, rgba(7,10,32,0) 45%, rgba(7,10,32,.92));z-index:1}
.work .cap{position:absolute;left:14px;right:14px;bottom:14px;z-index:2;display:grid;gap:4px}
.work .cap b{font-family:var(--f-head);font-size:1.02rem;line-height:1.2}
.work .cap span{font-size:.76rem;letter-spacing:.08em;text-transform:uppercase;color:var(--marigold)}
.work .play{position:absolute;top:12px;right:12px;z-index:2;width:38px;height:38px;border-radius:50%;background:rgba(255,255,255,.18);backdrop-filter:blur(6px);display:grid;place-items:center}
.work .play::before{content:"";border-left:11px solid #fff;border-top:7px solid transparent;border-bottom:7px solid transparent;margin-left:3px}
.work.wide{aspect-ratio:auto;grid-column:span 2}
.work.wide img{aspect-ratio:16/10}

/* Case study */
.case{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,4vw,56px);align-items:center;background:var(--ink-2);border:1px solid var(--line-ink);border-radius:var(--r-lg);padding:clamp(24px,4vw,48px)}
@media (max-width:860px){.case{grid-template-columns:1fr}}
.case-nums{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.case-nums div{background:var(--ink);border:1px solid var(--line-ink);border-radius:var(--r);padding:18px}
.case-nums b{display:block;font-family:var(--f-head);font-size:clamp(1.6rem,3vw,2.2rem);color:var(--marigold);font-weight:800}
.case-nums span{font-size:.88rem;color:var(--on-ink-muted)}

/* Packages */
.pkgs{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;align-items:stretch}
@media (max-width:1080px){.pkgs{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:600px){.pkgs{grid-template-columns:1fr}}
.pkg{background:var(--paper);border:1px solid var(--line);border-radius:var(--r-lg);padding:26px;display:grid;grid-template-rows:auto auto auto auto 1fr auto;gap:12px;min-width:0}
.pkg.star{border:2px solid var(--ink);box-shadow:0 18px 44px rgba(7,10,32,.14);position:relative}
.pkg .tag{font-size:.76rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--soft)}
.pkg.star .tag{color:var(--marigold-deep)}
.pkg .price{font-family:var(--f-head);font-weight:800;font-size:1.5rem}
.pkg .price small{font-family:var(--f-body);font-weight:600;font-size:.85rem;color:var(--soft)}
.pkg .best{color:var(--muted);font-size:.95rem}
.pkg ul{list-style:none;padding:0;display:grid;gap:8px;font-size:.95rem}
.pkg li{padding-left:24px;position:relative}
.pkg li::before{content:"";position:absolute;left:0;top:.45em;width:14px;height:8px;border-left:2.5px solid var(--green);border-bottom:2.5px solid var(--green);transform:rotate(-45deg)}
.pkg .btn{width:100%}

/* Lists */
.checks{list-style:none;padding:0;display:grid;gap:10px}
.checks li{padding-left:30px;position:relative}
.checks li::before{content:"";position:absolute;left:2px;top:.5em;width:15px;height:8px;border-left:3px solid var(--green);border-bottom:3px solid var(--green);transform:rotate(-45deg)}
.ink .checks li::before{border-color:var(--marigold)}
.crosses{list-style:none;padding:0;display:grid;gap:10px}
.crosses li{padding-left:30px;position:relative;color:var(--muted)}
.crosses li::before{content:"×";position:absolute;left:4px;top:-.1em;font-size:1.4em;color:#C13A4A;font-weight:700}

/* Steps */
.steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,165px),1fr));gap:16px;counter-reset:s;list-style:none;padding:0}
.steps li{border-top:3px solid var(--ink);padding-top:16px;display:grid;gap:6px;counter-increment:s}
.ink .steps li{border-color:var(--marigold)}
.steps li b{font-family:var(--f-head);font-size:1.15rem}
.steps li b::before{content:counter(s) ". ";color:var(--marigold-deep)}
.ink .steps li b::before{color:var(--marigold)}
.steps li span{color:var(--muted);font-size:.95rem}
.ink .steps li span{color:var(--on-ink-muted)}

/* Two column content (service pages) */
.split{display:grid;grid-template-columns:minmax(0,1fr) 340px;gap:clamp(28px,5vw,64px);align-items:start}
@media (max-width:980px){.split{grid-template-columns:1fr}}
.aside{position:sticky;top:96px;display:grid;gap:16px}
@media (max-width:980px){.aside{position:static}}
.aside .card{gap:14px}
.prose{display:grid;gap:18px}
.prose h2{font-size:clamp(1.6rem,3vw,2.2rem);margin-top:28px}
.prose h3{margin-top:14px}
.prose p,.prose li{color:#2B2F4A}
.prose ul,.prose ol{display:grid;gap:8px}
.prose a{font-weight:600}
.prose table{border-collapse:collapse;width:100%;font-size:.95rem}
.prose th,.prose td{border:1px solid var(--line);padding:10px 12px;text-align:left;vertical-align:top}
.prose th{background:var(--paper-2);font-family:var(--f-head)}
.table-wrap{overflow-x:auto}
.callout{background:var(--marigold-soft);border-radius:var(--r);padding:18px 20px;color:#3B2A00}
.callout b{color:var(--ink)}
.toc{background:var(--paper-2);border-radius:var(--r);padding:18px 20px;font-size:.95rem}
.toc ol{display:grid;gap:4px}

/* FAQ */
.faq{display:grid;gap:10px;max-width:880px}
.faq details{background:var(--paper);border:1px solid var(--line);border-radius:var(--r);padding:0 20px}
.alt .faq details{background:var(--paper)}
.faq summary{list-style:none;cursor:pointer;font-family:var(--f-head);font-weight:700;font-size:1.08rem;padding:18px 32px 18px 0;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:0;top:12px;font-size:1.6rem;font-weight:500;color:var(--marigold-deep)}
.faq details[open] summary::after{content:"–"}
.faq .ans{padding:0 0 18px;color:var(--muted);display:grid;gap:10px}

/* CTA band */
.cta-band .wrap{display:grid;grid-template-columns:1.3fr 1fr;gap:32px;align-items:center}
@media (max-width:860px){.cta-band .wrap{grid-template-columns:1fr}}
.cta-band h2{font-size:clamp(1.9rem,4vw,3rem)}
.cta-box{background:var(--ink-2);border:1px solid var(--line-ink);border-radius:var(--r-lg);padding:24px;display:grid;gap:12px}
.cta-box p{color:var(--on-ink-muted);font-size:.95rem}

/* Founder */
.founder{display:grid;grid-template-columns:auto 1fr;gap:clamp(20px,4vw,48px);align-items:center}
@media (max-width:700px){.founder{grid-template-columns:1fr}}
.avatar{width:clamp(120px,18vw,200px);aspect-ratio:1;border-radius:50%;background:var(--ink);color:var(--marigold);display:grid;place-items:center;font-family:var(--f-head);font-weight:800;font-size:clamp(2.6rem,5vw,4rem);border:4px solid var(--marigold)}
.quote{font-family:var(--f-head);font-weight:600;font-size:clamp(1.25rem,2.4vw,1.7rem);line-height:1.35;letter-spacing:-.01em}

/* Forms */
.form{display:grid;gap:16px;background:var(--paper);color:var(--text);border-radius:var(--r-lg);padding:clamp(22px,3vw,34px);box-shadow:0 24px 60px rgba(7,10,32,.16);border:1px solid var(--line)}
.form .row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
@media (max-width:600px){.form .row{grid-template-columns:1fr}}
.field{display:grid;gap:6px}
.field label{font-weight:700;font-size:.92rem}
.field label small{font-weight:500;color:var(--soft)}
.field input,.field select,.field textarea{font:inherit;font-size:1rem;padding:13px 14px;border:1.5px solid var(--line);border-radius:12px;background:var(--paper);color:var(--text);width:100%}
.field input:focus,.field select:focus,.field textarea:focus{border-color:var(--ink);outline:none;box-shadow:0 0 0 3px var(--marigold-soft)}
.form-note{font-size:.85rem;color:var(--soft)}
.form-ok{display:none;background:#E7F7EF;color:#0B5E3C;border-radius:12px;padding:12px 14px;font-weight:600}

/* Blog */
.post-card{display:grid;gap:10px;text-decoration:none;color:inherit}
.post-card .meta{font-size:.85rem;color:var(--soft)}
.post-card h3{font-size:1.25rem}
.post-card:hover h3{color:var(--indigo)}
.article-meta{display:flex;flex-wrap:wrap;gap:6px 16px;color:var(--on-ink-muted);font-size:.92rem}
.author{display:flex;gap:14px;align-items:center;background:var(--paper-2);border-radius:var(--r);padding:16px}
.author .avatar{width:56px;border-width:2px;font-size:1.3rem}

/* Footer */
.site-footer{background:var(--ink);color:var(--on-ink-muted);padding-block:64px calc(40px + env(safe-area-inset-bottom,0px));font-size:.95rem}
.foot{display:grid;grid-template-columns:1.4fr repeat(3,1fr);gap:32px}
@media (max-width:900px){.foot{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.foot{grid-template-columns:1fr}}
.foot h4{color:var(--on-ink);font-size:.95rem;margin-bottom:12px}
.foot ul{list-style:none;padding:0;display:grid;gap:8px}
.foot a{color:var(--on-ink-muted);text-decoration:none}
.foot a:hover{color:var(--marigold)}
.foot .brand img{height:30px;margin-bottom:14px}
.nap{font-style:normal;display:grid;gap:4px;margin-top:14px}
.legal{border-top:1px solid var(--line-ink);margin-top:44px;padding-top:22px;display:flex;flex-wrap:wrap;gap:10px 24px;justify-content:space-between;font-size:.85rem}

/* Floating WhatsApp */
.wa-float{position:fixed;right:calc(18px + env(safe-area-inset-right,0px));bottom:calc(18px + env(safe-area-inset-bottom,0px));z-index:60;display:flex;align-items:center;gap:10px;background:var(--wa);color:#05361B;text-decoration:none;font-family:var(--f-head);font-weight:700;border-radius:999px;padding:12px;box-shadow:0 12px 30px rgba(7,10,32,.28);transition:transform .15s ease}
.wa-float:hover{transform:translateY(-2px);color:#05361B}
.wa-float svg{width:30px;height:30px;flex:none}
.wa-float span{display:none;padding-right:6px}
@media (min-width:760px){.wa-float span{display:inline}.wa-float{padding:12px 18px 12px 14px}}

.mt-s{margin-top:12px}.mt-m{margin-top:24px}.mt-l{margin-top:44px}
.center{text-align:center}
.small{font-size:.88rem;color:var(--soft)}
.ink .small{color:var(--on-ink-muted)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* ===== Video reel (auto-sliding, videos play while sliding) ===== */
.reel-sec{overflow:hidden}
.reel-sec .sec-head{margin-bottom:28px}
.reel{overflow:hidden;width:100%;-webkit-mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent)}
.reel + .reel{margin-top:14px}
.reel-track{display:flex;gap:14px;width:max-content;animation:reel 70s linear infinite;padding-block:4px}
.reel-track.reverse{animation-direction:reverse;animation-duration:80s}
.reel:hover .reel-track,.reel.paused .reel-track{animation-play-state:paused}
@keyframes reel{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.reel-card{position:relative;flex:none;width:clamp(150px,17vw,220px);aspect-ratio:9/16;border-radius:16px;overflow:hidden;background:var(--ink-2);display:block;color:#fff;text-decoration:none;isolation:isolate;transition:transform .25s ease}
.reel-card:hover{transform:scale(1.035);color:#fff}
.reel-card video{width:100%;height:100%;object-fit:cover;display:block;background:var(--ink-2)}
.reel-card::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(7,10,32,0) 55%,rgba(7,10,32,.9));z-index:1;pointer-events:none}
.reel-cap{position:absolute;left:12px;right:12px;bottom:12px;z-index:2;font-family:var(--f-head);font-weight:700;font-size:.92rem;line-height:1.2;display:grid;gap:3px}
.reel-cap small{font-family:var(--f-body);font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;color:var(--marigold);font-weight:700}
.reel-card .play{position:absolute;top:10px;right:10px;z-index:2;width:32px;height:32px;border-radius:50%;background:rgba(255,255,255,.2);backdrop-filter:blur(6px);display:grid;place-items:center}
.reel-card .play::before{content:"";border-left:9px solid #fff;border-top:6px solid transparent;border-bottom:6px solid transparent;margin-left:2px}
.reel-card.playing .play{opacity:0}
.reel-foot{display:flex;flex-wrap:wrap;gap:14px;justify-content:space-between;align-items:center;margin-top:28px}
.reel-sec:not(.ink) .stats-note{color:var(--soft)}
@media (max-width:640px){.reel-b{display:none}.reel-track{animation-duration:45s}}
@media (prefers-reduced-motion:reduce){.reel{overflow-x:auto;-webkit-mask-image:none;mask-image:none}.reel-track{animation:none}.reel-b{display:none}}

/* Lightbox */
.lightbox{border:0;padding:0;background:transparent;max-width:min(92vw,460px);width:100%}
.lightbox::backdrop{background:rgba(7,10,32,.88)}
.lightbox video{width:100%;max-height:82vh;border-radius:16px;background:#000;display:block}
.lightbox .close{position:absolute;top:-46px;right:0;background:#fff;color:var(--ink);border:0;border-radius:999px;padding:8px 14px;font-weight:700;cursor:pointer}
.lightbox[open]{overflow:visible}

/* ===== Showcase tabs ===== */
.tablist{display:flex;gap:8px;overflow-x:auto;padding-bottom:6px;margin-bottom:28px;scrollbar-width:none}
.tablist::-webkit-scrollbar{display:none}
.tablist button{flex:none;font:700 .98rem var(--f-head);padding:12px 18px;border-radius:999px;border:1.5px solid var(--line);background:var(--paper);color:var(--text);cursor:pointer}
.tablist button[aria-selected="true"]{background:var(--ink);border-color:var(--ink);color:#fff}
.show-grid{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,1fr);gap:clamp(28px,5vw,64px);align-items:center}
@media (max-width:900px){.show-grid{grid-template-columns:1fr}}
.show-copy{display:grid;gap:14px;align-content:start}
.show-copy p{color:var(--muted)}
.show-copy .btn{justify-self:start}
.device{background:#fff;border:1px solid var(--line);box-shadow:0 30px 70px rgba(7,10,32,.16);overflow:hidden}
.device.phone{width:min(300px,100%);margin-inline:auto;border-radius:34px;border:8px solid var(--ink);padding:14px 10px}
/* Instagram mock */
.ig{display:grid;gap:10px;font-size:.78rem}
.ig-top{display:flex;gap:12px;align-items:center}
.ig-av{width:46px;height:46px;border-radius:50%;background:var(--ink);color:var(--marigold);display:grid;place-items:center;font:800 1.2rem var(--f-head);flex:none;border:2px solid var(--marigold)}
.ig-stats{display:grid;gap:2px}.ig-stats span{color:var(--soft);font-size:.7rem}
.ig-bio{line-height:1.4;color:var(--text)}
.ig-hl{display:flex;gap:10px}.ig-hl i{width:34px;height:34px;border-radius:50%;border:2px solid var(--line);background:var(--paper-2)}
.ig-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:2px}
.ig-grid img{width:100%;aspect-ratio:3/4;object-fit:cover}
/* Ad mock */
.ads-mock{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:16px;align-items:center}
@media (max-width:520px){.ads-mock{grid-template-columns:1fr}}
.device.ad{border-radius:18px;max-width:300px;width:100%;margin-inline:auto}
.ad-head{display:flex;gap:10px;align-items:center;padding:10px 12px;font-size:.85rem}.ad-head .ig-av{width:34px;height:34px;font-size:.9rem}
.ad-head small{display:block;color:var(--soft);font-size:.72rem}
.device.ad img{width:100%;aspect-ratio:4/5;object-fit:cover}
.ad-cta{display:flex;justify-content:space-between;gap:10px;align-items:center;padding:10px 12px;font-size:.8rem;background:var(--paper-2)}
.ad-cta b{background:var(--ink);color:#fff;border-radius:8px;padding:6px 10px;font-size:.78rem;flex:none}
.report{background:var(--ink);color:#fff;border-radius:18px;padding:18px;display:grid;gap:12px;box-shadow:0 30px 70px rgba(7,10,32,.2)}
.report-h{display:grid;gap:2px}.report-h small{color:var(--on-ink-muted);font-size:.72rem}
.report dl{margin:0;display:grid;gap:8px}
.report dl div{display:flex;justify-content:space-between;gap:10px;border-top:1px solid var(--line-ink);padding-top:8px;font-size:.88rem}
.report dt{color:var(--on-ink-muted)}.report dd{margin:0;font-weight:700;font-variant-numeric:tabular-nums}
.report dd.up{color:var(--marigold)}
/* Website mock */
.web-mock{position:relative;padding-bottom:30px}
.device.laptop{border-radius:14px;border:8px solid var(--ink);border-bottom-width:14px}
.bar{display:flex;align-items:center;gap:6px;background:var(--paper-2);padding:6px 10px;font-size:.7rem;color:var(--soft)}
.bar i{width:8px;height:8px;border-radius:50%;background:var(--line)}.bar span{margin-left:8px;background:#fff;border-radius:6px;padding:2px 10px}
.site{display:grid;gap:10px;padding:12px;font-size:.78rem}
.site-nav{display:flex;justify-content:space-between;align-items:center}.site-nav b{font-family:var(--f-head)}.site-nav span{color:var(--soft);font-size:.7rem}
.site-hero{background:linear-gradient(135deg,#FFE7B3,#FFD27A);border-radius:12px;padding:18px 14px;min-height:110px;display:flex;align-items:center}
.site-hero div{display:grid;gap:4px}.site-hero b{font:800 1.15rem/1.15 var(--f-head)}.site-hero span{font-size:.72rem;color:#5B4300}
.site-hero em{font-style:normal;background:var(--ink);color:#fff;border-radius:999px;padding:5px 12px;font-size:.7rem;justify-self:start;margin-top:4px}
.site-prods{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}
.site-prods.one{grid-template-columns:1fr}
.wp{display:grid;gap:2px;font-size:.7rem}.wp img{width:100%;aspect-ratio:1;object-fit:cover;border-radius:8px}.wp span{color:var(--soft)}
.device.small-phone{position:absolute;right:-6px;bottom:0;width:120px;border-width:5px;border-radius:22px;padding:6px 4px}
.small-phone .site{padding:4px;gap:6px;font-size:.6rem}.small-phone .site-hero{min-height:70px;padding:10px 8px}.small-phone .site-hero b{font-size:.75rem}
@media (max-width:520px){.device.small-phone{width:96px}}
.vid-quad{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px;max-width:440px;margin-inline:auto;width:100%}
.vid-quad .reel-card{width:100%}

/* ===== Process with approvals ===== */
.process{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
@media (max-width:980px){.process{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:600px){.process{grid-template-columns:1fr}}
.pstep{background:var(--paper);border:1px solid var(--line);border-radius:var(--r-lg);padding:24px;display:grid;gap:10px;grid-template-rows:auto auto 1fr auto}
.alt .pstep{background:var(--paper)}
.pnum{font:800 .9rem var(--f-head);color:var(--marigold-deep);letter-spacing:.08em}
.pstep p{color:var(--muted)}
.approve{display:inline-flex;gap:8px;align-items:center;justify-self:start;font-size:.85rem;font-weight:700;color:#0B5E3C;background:#E7F7EF;border-radius:999px;padding:6px 12px}
.approve::before{content:"";width:10px;height:6px;border-left:2.5px solid currentColor;border-bottom:2.5px solid currentColor;transform:rotate(-45deg) translateY(-2px)}

/* ===== Guarantees ===== */
.guarantees{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;background:var(--line);border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden}
.ink .guarantees{background:var(--line-ink);border-color:var(--line-ink)}
@media (max-width:900px){.guarantees{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:520px){.guarantees{grid-template-columns:1fr}}
.gcard{background:var(--paper);padding:24px;display:grid;gap:8px;align-content:start}
.ink .gcard{background:var(--ink-2)}
.gcard h3{font-size:1.1rem}
.gcard p{color:var(--muted);font-size:.95rem}
.ink .gcard p{color:var(--on-ink-muted)}

/* ===== Home hero: background video or playing collage ===== */
.home-hero .wrap{position:relative;z-index:2}
.hero-copy-col{display:grid;gap:24px;max-width:640px}
.hero-bg{position:absolute;inset:0;z-index:0}
.hero-bg video{width:100%;height:100%;object-fit:cover}
.hero-bg::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(7,10,32,.94) 0%,rgba(7,10,32,.8) 45%,rgba(7,10,32,.45) 100%)}
@media (max-width:760px){.hero-bg::after{background:linear-gradient(180deg,rgba(7,10,32,.72),rgba(7,10,32,.92))}}
.hero-collage{position:absolute;z-index:1;top:64px;right:max(20px,calc((100vw - 1180px)/2 + 20px));display:none;gap:14px;align-items:flex-start}
.hero-collage .reel-card{width:150px}
.hero-collage .reel-card:nth-child(1){transform:translateY(40px) rotate(-3deg)}
.hero-collage .reel-card:nth-child(2){transform:translateY(-6px)}
.hero-collage .reel-card:nth-child(3){transform:translateY(28px) rotate(3deg)}
.hero-collage .reel-card:nth-child(n+4){display:none}
.hero-collage .reel-cap{display:none}
@media (min-width:1120px){.hero-collage{display:flex}.home-hero .hero-copy-col{max-width:560px}}
@media (min-width:1360px){.hero-collage .reel-card:nth-child(4){display:block;transform:translateY(-10px) rotate(-2deg)}}

/* ===== Start small ===== */
.start-small{margin-top:28px;display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(20px,4vw,48px);align-items:center;background:var(--ink);color:#fff;border-radius:var(--r-lg);padding:clamp(22px,4vw,40px)}
@media (max-width:860px){.start-small{grid-template-columns:1fr}}
.start-small > div:first-child{display:grid;gap:12px}
.start-small .eyebrow{color:var(--marigold)}
.start-small p{color:var(--on-ink-muted)}
.start-small .btn{justify-self:start}
.ss-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}
@media (max-width:480px){.ss-grid{grid-template-columns:1fr}}
.ss{background:var(--ink-2);border:1px solid var(--line-ink);border-radius:var(--r);padding:16px;display:grid;gap:4px}
.ss b{font-family:var(--f-head)}
.ss span{color:var(--on-ink-muted);font-size:.9rem}

/* Product swatches in website mockup */
.prod{display:block;width:100%;aspect-ratio:1;border-radius:8px;position:relative;overflow:hidden}
.prod.p0{background:linear-gradient(160deg,#FFE3A3,#FFB01B)}
.prod.p1{background:linear-gradient(160deg,#E9E8FD,#A9A3F5)}
.prod.p2{background:linear-gradient(160deg,#D8F3E6,#5CC394)}
.prod::after{content:"";position:absolute;left:38%;right:38%;top:22%;bottom:16%;background:rgba(255,255,255,.85);border-radius:10px 10px 6px 6px;box-shadow:0 6px 14px rgba(7,10,32,.15)}
.prod::before{content:"";position:absolute;left:44%;right:44%;top:12%;height:12%;background:var(--ink);border-radius:3px;z-index:1}
.site-hero em{white-space:nowrap}
.small-phone .site-hero em{font-size:.55rem;padding:3px 8px}
[id]{scroll-margin-top:84px}

/* ===== WordPress content ===== */
.prose > *{margin:0}
.prose img{max-width:100%;height:auto;border-radius:14px}
.prose figure{margin:0}
.prose figcaption{font-size:.88rem;color:var(--soft);margin-top:6px}
.prose blockquote{margin:0;border-left:3px solid var(--marigold);padding:6px 0 6px 18px;font-family:var(--f-head);font-size:1.2rem}
.prose .wp-block-buttons{display:flex;gap:10px;flex-wrap:wrap}
.prose .wp-block-button__link{display:inline-flex;font-family:var(--f-head);font-weight:700;padding:14px 22px;border-radius:999px;background:var(--marigold);color:var(--ink);text-decoration:none}
.prose .wp-block-embed iframe,.prose iframe{max-width:100%;border-radius:14px}
.prose .wp-block-table{overflow-x:auto}
.prose .wp-block-image{display:grid;gap:6px}
.alignwide,.alignfull{max-width:100%}
.pager ul{list-style:none;padding:0;display:flex;flex-wrap:wrap;gap:8px}
.pager a,.pager span{display:inline-block;padding:8px 14px;border-radius:999px;border:1px solid var(--line);text-decoration:none;color:var(--text)}
.pager .current{background:var(--ink);color:#fff;border-color:var(--ink)}
.audit-wrap{grid-template-columns:minmax(0,1.05fr) minmax(0,1fr)!important;align-items:start;gap:clamp(28px,5vw,64px)!important}
@media (max-width:900px){.audit-wrap{grid-template-columns:1fr!important}}
img.avatar{display:block}